Connecting the dots on your client's social agenda
The Insight
In recent times, the push for consultancies to address and contribute to a client’s social agenda has accelerated. Particularly with government contracts, early efforts to nurture the social economy were focused on project outcomes that included Indigenous Employment and Local Purchasing. Now, the focus has shifted to the consultancy – what can they do to help achieve client’s social goals?
The tender environment is getting tighter and the competition is educated, strategic and prepared. Project proponents are more complicated and aim to achieve more in every investment. No longer is price the bottom line.
As Project Managers, it is no longer just a matter of trimming services and charges to achieve a winning bid. To remain a contender in this process, you need a clear idea of where to invest your time and money.
The Impact
Socially responsible clients want to know how invested you are in their community. They want to know where you are based, what communities you operate in, and what you contribute to their community, and they want to see the evidence to back it up.
There are four key areas you can focus on to strengthen your social standing.
1. Buy Local
When you buy from other local businesses, you help build the local economy and support local jobs. A dollar spent locally can circulate many times throughout the region, delivering local benefits for more than just your immediate business partners.
2. Support Social Outcomes
You can expand the community benefit if your local buying also supports organisations that employ people who have trouble finding employment. If there’s a way to shape your business to support these groups, the benefits increase.
3. Be Inclusive
Create a work environment where staff are supported and feel they belong. Ensure your policies and procedures are underpinned by a set of clear values. Consider taking a public stance on social issues close to your business philosophy – like modern slavery, domestic violence, reconciliation. Give your team paid time off to volunteer in the community.
4. Collaborate with Locals
Find others in your community who share your ideas and objectives. Build a network that shares ideas and supports each other’s initiatives. This will give you a stronger voice, mutual support, and better links in the community.